[The Third Reformation: Why Capitalism 3.0 is the Future of Business]

For decades, the "Shareholder Primacy" model (Capitalism 2.0) has told us that a corporation’s only duty is to maximize profits. But as inequality rises and the climate crisis intensifies, this "extractive" operating system is reaching its breaking point.

In "Beyond Shareholder Primacy: Remaking Capitalism for a Sustainable Future" (2024), Stuart L. Hart argues we are entering the Third Reformation: Capitalism 3.0. This isn't just about corporate social responsibility (CSR); it’s a fundamental redesign of the business architecture to ensure a sustainable future.

Hart isn't just outlining ideals; he's laying out a practical path. He speaks of a "Corporate Quest"—a deliberate, strategic journey where a company systematically redesigns its entire architecture around a profound, sustainable purpose. This isn't just a marketing campaign; it's an existential transformation.

Imagine a world where every major corporation is on a "Quest" to solve a piece of the world's most pressing problems, making profit not the goal, but the inevitable outcome of their success.

This is the promise of Capitalism 3.0. It's not just better for the planet; it's the only way for corporations to thrive sustainably in the 21st century.

What "Quest" could your organization embark on?